Kater is a BC-based, ride- on-demand service where users can easily request a ride to get to from point A to a nearby point B. Potential drivers apply online to provide their services.
Kater needed a driver-onboarding web app where prospective drivers could apply and track their application. Applicants had to be able to access their application, complete their personal information and successfully upload required documents.
I was tasked with the entire project from conception to launch. I collaborated with the customer service team to scope application requirements, wireframe, and prototype a responsive application portal. I worked as part of the development team to QA the product before release
Partnering with the Customer Service team, I gathered and organized content and requirements for the driver onboarding app. I segmented the application to keep user input separated from instructions and background information from the company. I created user-input forms and added document upload functionality to ensure a complete and successful application.
KEEPING USERS INFORMED THROUGH DESIGN
Since the application process required a great deal of user inputs & documents to be uploaded, having clear and appropriate feedback was vital. A minimalist approach was pursued for the design as the goal was to show most immediate and relevant action the user needed to take at each step. This approach was reflected in the visual indicators ( icons, typographic variations), notifications and validations.
Since the application is lengthy, it was important to visually show the user's progress throughout their application. This would help reduce uncertainty on the user's end. Research supports this and has also shown graphical progress indicators diminish the negative effects of waiting and increases user engagement.