During my time at PressReader, a globally leading news app with 5,000+ publications from 100+ countries, I was responsible for executing materials for various marketing campaigns spanning print and digital. I designed promotional materials for events, flyouts, landing pages and even had a chance to apply some illustration and lettering to a few designs. Below are some examples:
"We're pretty sweet" A promotional sticker celebrating the number of years PressReader has been around. The stickers were placed inside tin boxes filled with Canadian candy and were handed out at a Canadian digital media conference.
Handouts promoting PressReader's HotSpot where readers can download the app to recevie complimentary publications in the the hotspot areas. Custom icon and layout work.